Dear Chuck Bellock, 

This is a note to see if The Community Development would consider underwriting programs on KGNU Radio.  KGNU is a non-profit Community Radio Station.  This means that 80% of its content is generated by community members who are intimately involved in its day to day operations.  The benefit to you is that studies show members of KGNU are 5 times as likely to patronize sponsors of our programs then they are to respond to sponsors on Commercial Radio Stations.  At present our tracking shows that we have 40,000 listeners per week as our broadcast reaches a wide swath of the Colorado Front Range, from Ft. Collins to Centennial.  The benefit to you is that no matter where your prospects reside chances are they can hear KGNU Radio on 88.5 fm, or 1390 am and of course on the world wide web. 

 

At KGNU we sell “Underwriting” which are statements of support.  So instead of a call to actions like: Act Now and Save 5%, underwriting simply say: This Program is Brought to you by the KGNU Listener Members and by (Boulder Book Store) for example. 
 
One of the ways companies use Underwriting on KGNU Radio is to inform the community of job opportunities within their work place.  They find that Boulder is chuck full of residents with the talents and skills they are looking for.   They also find that our fees are a great deal less expensive than using a Professional Recruiter.
           
Also, at KGNU we are not a corporate entity.  So underwriting with KGNU can be seen as a marketing expense, or a nonprofit donation.  This factor allows us to have maximum flexibility with our pricing scale.  The benefit to you is that you get the chance to sponsor World Class Radio, reach a wide swath of Colorado Consumers, and stretch your budget in the process.  Below is our Underwriting Rate Sheet.  If you would like to learn more about how Underwriting Programs on KGNU Radio can help keep your brand on the minds of our listeners please reach me at 720-317-7230 or Kenneth@KGNU.Org
 
It’s The Economy   Thursdays at 6:00     1 Spot Per Week     Number of Weeks 12     $35 per Spot     Total Cost $420
 
The above example is simply meant to show how a budget of $420 can be stretched to last 3 months on KGNU Radio.
 
You can learn more about this program by visiting: http://news.kgnu.org/category/news-and-public-affairs/its-the-economy/

-- 
All the Best,
 
Kenneth M. Flowe Sr.
Underwriting Manager
720-317-7230
 
Kenneth@KGNU.Org
KGNU Radio 88.5
4700 Walnut Ave
Boulder CO 80301
 
Underwriting on KGNU tells the community that you care about what Boulder/Denver has to say.